Last reviewed: 2026-03-25 (as of 2026-03)。更广泛的费用政策背景请进入资讯库（英文）。
US Walmart Fee Calculator (2026)
Data-verified US model for referral fees, WFS costs, and profit breakdown.
Last reviewed: 2026-03-25 (as of 2026-03)
官方来源
Walmart Marketplace Pricing (US referral + WFS) · US referral fees, WFS fulfillment and storage · as of 2026-03-25Walmart Fulfillment Services Pricing (US) · US WFS formula detail · as of 2026-03-25模型说明
- Referral fee base uses total sales price (item + shipping charged), aligned with Walmart US public formula.
- US WFS uses dimensional divisor 139 and 0.25 lb packaging before rounding shipping weight.
- US WFS surcharges in this model include low-price (+$1), apparel (+$0.50), and hazmat (+$0.75) for standard items.
Walmart 美国分类目佣金
数据基于 Walmart Marketplace 官方文档（数据截止 2026-03-25）。
| 类目 | 佣金规则 |
|---|---|
| Apparel & Accessories | 15% |
| Automotive & Powersports | 12% |
| Baby | 8% |
| Beauty | 8% |
| Books | 15% |
| Camera & Photo | 8% |
| Cell Phones | 8% |
| Consumer Electronics | 8% |
| Electronics Accessories | 15% |
| Grocery | 8% |
| Health & Personal Care | 8% |
| Home & Garden | 15% |
| Jewelry | 20% up to 250 + 5% above breakpoint |
| Kitchen | 15% |
| Major Appliances | 8% |
| Music | 15% |
| Musical Instruments | 12% |
| Office Products | 15% |
| Office Products - Printer Ink & Toner | 12% |
| Outdoors | 15% |
| Outdoors - Hunting / Scopes / Binoculars | 8% |
| Personal Computers | 6% |
| Pet Supplies | 15% |
| Plumbing, Heating, Cooling & Ventilation | 10% |
| Software & Computer Video Games | 15% |
| Sports | 15% |
| Sports Collectibles | 20% |
| Tires & Wheels | 10% |
| Tools & Home Improvement | 15% |
| Toys & Games | 15% |
| Video & DVD | 15% |
| Video Game Consoles | 8% |
| Watches | 15% up to 1,500 + 3% above breakpoint |
| Everything Else | 15% |
WFS 履约参考
| 计费阶梯 | 公开费率公式 |
|---|---|
| <= 1 lb | $3.45 |
| <= 2 lb | $4.95 |
| <= 3 lb | $5.45 |
| 4-20 lb | $5.75 + $0.40 per lb above 4 |
| 21-30 lb | $15.55 + $0.40 per lb above 21 |
| 31-50 lb | $14.55 + $0.40 per lb above 31 |
| 51+ lb | $17.55 + $0.40 per lb above 51 |
US shipping weight in this model = rounded-up (max(unit weight, dimensional weight for items over 1 lb) + 0.25 lb packaging).
理解 Walmart 美国的费用结构
Walmart US referral fees are category-based and span 6% to 20%, with tiered rules for Jewelry and Watches.
Referral fee = category rate applied to total sales price (item + shipping charged). WFS uses public US formulas for standard and big-bulky fulfillment plus storage by season.
平台对比速览
| 平台 | 佣金模型 | 公开基准 | 履约层 | 备注 |
|---|---|---|---|---|
| Walmart United States | Referral fee = category rate applied to total sales price (item + shipping charged). | Walmart US referral fees are category-based and span 6% to 20%, with tiered rules for Jewelry and Watches. | WFS uses public US formulas for standard and big-bulky fulfillment plus storage by season. | Public pricing states no setup/monthly/hidden fees. Payment processing stays at 0% unless you model external costs. |
| Amazon US | Category-specific referral fees | Typically 8% to 15% | FBA/FBM with additional fulfillment and storage when FBA is used | Professional and Individual plan structures |
| TikTok Shop US | Category-based commission + optional program fees | Varies by market and category | Self-fulfilled or platform fulfillment programs | Promotional rates can vary by seller status |
数据来源
- Walmart Marketplace Pricing (US referral + WFS) - US referral fees, WFS fulfillment and storage (as of 2026-03-25)
- Walmart Fulfillment Services Pricing (US) - US WFS formula detail (as of 2026-03-25)
利润拆解示例
基于市场默认值的示例场景。此为 Walmart 美国的演示样本估算。
| 收入（售价） | $25.00 |
| 佣金 | $3.75 |
| WFS 履约费 | $5.45 |
| 商品成本 | $8.00 |
| 净利润 | $7.80 |
| 净利润率 | 31.20% |
使用的公式：利润 = 收入 - 平台费用 - 商品成本 - 卖家运输（若自履约） - 其他成本。
Frequently Asked Questions
Walmart 美国的佣金（Referral Fee）如何计算？+
Referral fee = category rate applied to total sales price (item + shipping charged).
Walmart 是否单独收取支付处理费？+
Public pricing states no setup/monthly/hidden fees. Payment processing stays at 0% unless you model external costs.
本计算器如何处理 WFS 模型？+
WFS 计算使用本市场公开的履约与可选仓储公式。填入重量与尺寸以估算计费物流成本。
本计算器适合用于真实定价决策吗？+
Rates are based on Walmart public documentation and should be rechecked before pricing decisions.
本 Walmart 美国费用模型是否按 2026 年更新？+
是的。本市场模型按 2026 年核校。最近审查：2026-03-25。最终定价前请在 Walmart Seller Center 核对实时费率。